Based in Toronto, Canada, Eugenia Tsao works and wanders at the crossroads of higher education and strategic communications. If there's a common thread to the work she does, it's that she helps people put their best foot forward by helping them craft content that is sound, easy on the eyes, and tailored to its target audience.

This has sometimes meant coaching students through the final stages of dissertations or academic petitions. It has sometimes meant ghostwriting for busy executive directors, illustrating editorials, building infographics, or coaxing authors away from gaudy idioms. It often just means learning new things, and then helping others learn them. 

Like Ross Geller from Friends, she holds a nonprofessional doctorate that informs the entire enterprise but is rarely topical. The similarities, she hopes, end there.